Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine

Conventional accounting uses the logical (albeit, improper) formula: Sales – Expenses = Profit. The problem is, businesses are run by humans, and humans don’t seem to be at all times logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales – Profit = Expenses. Just as probably the greatest weight loss strategy is to limit portions by The use of smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will become their businesses from cash-eating monsters to profitable cash cows. The use of Michalowicz’s Profit First system, readers will learn that:

· Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances.
· A small, profitable business can also be worth a lot more than a large business surviving on its top line.
· Businesses that attain early and sustained profitability have a better shot at achieving long-term growth.

With dozens of case studies, practical, step by step advice, and his signature sense of humor, Michalowicz has the game-changing roadmap for any entrepreneur to make money they at all times dreamed of.